A blog, bursting with flavourful stories. Discover how our founder became a vegan and a pioneer in Flanders, thanks to his conceptual vision. Read up on the rising importance of climate consciousness, and learn how our delicious veggie products are finding their way to meat lovers' plates and stomachs. Read all of it - and so much more - right here.
2019 was the greatest year for Greenway. Anyone who had not yet heard about the Flemish veggie pioneer at the beginning of 2019, undoubtedly has by now, at the beginning of 2020. Success, growth and innovation were the keywords of the past year, but what will the new year bring for Greenway? And what can we expect from them? We asked Paul Florizoone, the founder of the company.
A little plant-based goes a long way. This is one of Greenway’s most important mottos, because a plant-based diet has numerous benefits, both short-term and long-term. In addition to helping the planet, Greenway’s plant-based family is also good for your health. Need proof? The comparative study by Evelien Mertens, researcher in Nutrition and Dietetics at Erasmus Brussels University of Applied Sciences and Arts, research assistant at the VUB and self-employed dietician.
Greenway Burger is
a top performer:
The Greenway Burger is not only super tasty, it’s also a lot more climate-friendly than a traditional meat burger. The sustainability research agency co2logic put the theory to the test and compared the environmental impact of the Greenway Burger with that of a beef burger. The result? An impressively smaller footprint: the Greenway Burger is about 94% more climate-friendly.
healthy festival food
It’s all about dancing, nice tunes and good vibes… and food of course! Everyone is looking forward to this year’s summer festivals. At Greenway, we can’t wait! We’re getting ready to tour Belgium with our delicious veggie and vegan burgers, wraps, kebabs and so much more. Are you looking for healthier food, brimful of energy for dancing and singing along? Make sure you stop by one of our food stands.
Today, Paul Florizoone is widely known as the man behind the Belgian veggie & vegan brand Greenway. And yet, Paul used to be a very average man, who loved a nice piece of meat. The tipping point was the trip he made to Asia with a couple of his friends, after graduating. Paul was forced to adapt to a vegetarian lifestyle and quickly discovered that he did not miss meat at all. The vegetarian cuisine was surprisingly wholesome, and delicious! When Paul came back to Belgium, he decided to stick to a diet that was largely plant-based. And because of his new-found enthusiasm for the vegetarian cuisine, he decided to make it his mission to introduce it to as many Belgians as possible. It was the beginning of a beautiful story.
While Greenway’s founder Paul Florizoone opened his first restaurant to convince his hometown of Ghent of the flavors of vegetarian cuisine, Greenway's ambition today extends far beyond the national borders. The ultimate goal? Saving the climate with plant-based food. As long as we haven’t saved the planet, Greenway remains 100% committed to enticing even the biggest meat lover with delicious plant-based food…
The climate is changing considerably, global warming is rising towards the top of the political agenda and we’re all making an effort to live more sustainably. At Greenway, we’re convinced that we can all become climate warriors. With our plant-based products, we try to convince as many people as possible of veg cuisine. That means no eat. And what’s more: the Greenway Burger also produces no carbon emissions. How we managed to produce a burger that is 94% more sustainable that a classic meat burger, but that is also completely carbon neutral? Keep on reading.