At Greenway, we produce plant-based food for meat lovers, for people who eat hamburgers every Friday and who organise an impromptu barbecue when the first ray of sunshine hits.

Greenway is convinced that they, too, can contribute to climate change, as long as we meet their expectations and convince them with a niece piece of plant-based meat.

If we entice them with something that tastes just as good, they will change their minds! With our innovative, local produce, we offer a real answer to the growing demand for meat alternatives.

The Greenway mission is more than utopian idealism. We’re all about innovative realism. At Greenway, we realise that not everyone is going to stop eating meat, and that we will have to find another way. No fake new, but fake meat: healthy, sustainable and delicious.