Over ons - Meet the new meat

“Our goal is to convince even the biggest meat lovers with surprisingly tasty plant-based food and to save the climate, one burger at a time.”

YES WAY, GREENWAY!

At Greenway, we are passionate about good food and about the planet. With over 20 years’ experience in the plant-based industry, Greenway’s founder Paul Florizoone is a real pioneer. In 1997, he opened his first vegetarian restaurant in the city of Ghent, a popular spot among vegetarians and vegans. Now, also meat eaters enjoy his veg food. The restaurant started a new way of living, and today The Greenway Burger is challenging every taboo. And there’s a lot more to come!

Paul’s ultimate goal? Feel good food!
Food that tastes good and feels right.
For yourself and the planet.
Green is the way to go!

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GREENWAYS
PARADOX:
PLANT-BASED
FOR MEAT LOVERS

At Greenway, we produce plant-based food for meat lovers, for people who eat hamburgers every Friday and who organise an impromptu barbecue when the first ray of sunshine hits.

Greenway is convinced that they, too, can contribute to climate change, as long as we meet their expectations and convince them with a niece piece of plant-based meat.

If we entice them with something that tastes just as good, they will change their minds! With our innovative, local produce, we offer a real answer to the growing demand for meat alternatives.

Everyone can be a hero: how to change the world

The Greenway mission is more than utopian idealism. We’re all about innovative realism. At Greenway, we realise that not everyone is going to stop eating meat, and that we will have to find another way. No fake new, but fake meat: healthy, sustainable and delicious.

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